SOCIAL MEDIA DAY 🔼
Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. People use social media to stay in touch and interact with friends, family and various communities.
Social media facilitates the sharing of ideas and information through virtual networks. From Facebook and Instagram to Twitter and YouTube, social media covers a broad universe of apps and platforms that allow users to share content, interact online, and build communities. More than 4.7 billion people use social media, equal to roughly 60% of the world’s population. Today, social media messaging apps and platforms are the most commonly used sites worldwide. In early 2023, 94.8% of users accessed chat and messaging apps and websites, followed closely by social platforms, at 94.6% of users. Search engine sites were next, with 81.8% of users accessing them.
🔹 Keywords :
Social media is a digital technology that facilitates the sharing of text and multimedia through virtual networks and communities.
More than 4.7 billion people around the world use social media.
In 2022, the number of social media users worldwide grew by 137 million, or about 3%.
The largest social media platforms are Facebook, YouTube, WhatsApp, Instagram, and WeChat.
Social media typically features user-generated content and personalized profiles that lend themselves to engagement via likes, shares, comments, and discussion.
🔹 Social Media Evolve :
Social media originated as a way to interact with friends and family but soon expanded to serve many purposes. In 2004, MySpace was the first network to reach one million monthly active users.
Social media participation exploded in the years that followed with the
entry of Facebook and Twitter. Businesses gravitated toward these
platforms in order to reach an audience instantly on a global scale.
On average, global users spent 2.24 hours each day on social networks in 2020, the highest across almost any media type.2
According to Global Web Index, 46% of internet users worldwide get their news through social media platforms. That compares to 40% of users who view news on websites. Gen Z and Millennials were most likely to view news on social media sites versus other generations.
Social media plays a key role in businesses' marketing strategies given the sheer amount of time individuals spend each day on social platforms and apps. At the same time, social media is an ever-changing field. New apps such as TikTok, Signal, and Clubhouse have joined the ranks of established social networks like Facebook, YouTube, Twitter, and Instagram.
🔹 Types of Social Media : Social media platforms can be categorized according to the interests of their users and their purposes. There are platforms that appeal to video game players, social gamers, video sharers, professional business networks, virtual worlds, review platforms, and beyond.
People use various social media applications to network career opportunities, find others across the globe with like-minded interests, and share their political views. Entertainers and politicians use social media to engage with constituents and voters.
For businesses, social media has become a key tool. Companies use the platforms to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offer customer service or support.
Social media's ability to collect information helps businesses to fine-tune their marketing campaigns and conduct market research. It helps companies promote products and services as it enables the distribution of targeted, timely, and exclusive sales and coupons to potential customers. Further, social media can help build customer relationships through loyalty programs linked to social media.
🔹 Benefits of Social Media : Social media platforms allow people to access information in real-time, to connect, and to find niche communities. It has helped many individuals find common ground with others online, making the world seem more interconnected and within reach.
On the other hand, social media is prone to spreading disinformation, creating polarization, and even causing harmful psychological effects.
Still, according to a 2019 survey by Pew Research Center, people's use of social media is correlated with having more friends and more diverse personal networks, especially within emerging economies.4 For 80% of teenagers, social media allows them to feel more connected to peers, according to a 2022 Pew Research Center survey of U.S. teens ages 13 to 17. Overall, one in three said that social media has had a mostly positive effect on them, while 59% said it had neither a positive nor a negative effect.
🔹 Top Social Media Sites : Facebook is the largest social media platform in the world with 2.96 billion users. Here are the figures for the most popular social media websites as of January 2023 :
Facebook (2.96 billion users)
YouTube (2.51 billion users)
WhatsApp (2 billion users)
Instagram (2 billion users)
WeChat (1.31 billion users)
TikTok (1.05 billion users)
Facebook Messenger (931 million users)
Douyin (715 million users)
Telegram (700 million users)
Snapchat (635 million users)
Interestingly, two sites that are especially well-known in the U.S., Twitter and Pinterest, don't make the top 10 list globally. Twitter is 14th, with 556 million users worldwide, while Pinterest is 15th with 445 million users.
🔺 Social Networking :
Social networking involves using online social media platforms to connect with new and existing friends, family, colleagues, and businesses. Individuals can use social networking to announce and discuss their interests and concerns with others who may support or interact with them.
Businesses can use social networking to build a brand, sell products, grow a customer base, and strengthen customer relationships and service.
Social networking may have certain disadvantages, but its benefits—including giving individuals and companies a method to spread messages instantly—make it a technology that will continue to be used and developed for years to come.
Social networking refers to using internet-based social media sites to stay connected with friends, family, colleagues, or customers. Social networking can have a social purpose, a business purpose, or both through sites like Facebook, Twitter, Instagram, and Pinterest.
Social networking is also a significant opportunity for marketers seeking to engage customers. Facebook remains the largest and most popular social network, with 2 billion people using the platform daily, as of Feb 1, 2023.1 Other popular platforms in the U.S. are Instagram, Twitter, WhatsApp, TikTok, and Pinterest.
🔹 Keywords :
Social networking uses internet-based social media platforms to connect with friends, family, or peers.
Some of the most popular social networking sites in the U.S. include Facebook, Instagram, TikTok, WhatsApp, and Twitter.
Marketers use social networking to increase brand recognition and encourage brand loyalty.
Social media can help connect people with businesses for various needs.
There are disadvantages related to social media, including spreading misinformation, concerns posed by user anonymity, and the high cost of using and maintaining social network profiles.
🔹 How Social Networking Works :
Social networking involves the development and maintenance of personal and business relationships using technology. This is done through the use of social networking sites, such as Facebook, Instagram, and Twitter.
These sites allow people and corporations to connect with one another so they can develop relationships and share information, ideas, and messages.
🔸Advantages :-
Social networking allows individuals to make and stay in contact with family and friends that distance and lost connections would otherwise prohibit.
People can also connect with unknown individuals who share the same interests and develop new relationships.
Social networking also allows companies to connect with new and existing clients.
Companies can create, promote, and increase brand awareness through social media.
Companies can capitalize on customer reviews and comments promoting products, services, and brands. The more customers post about a company, the more valuable the brand authority can become. This can lead to greater sales and a higher ranking by search engines.
Social networking can help establish a brand as legitimate, credible, and trustworthy.
Companies may use social networking to demonstrate the quality of their customer service and enrich their relationships with consumers. For example, if a customer complains about a product or service on Twitter, the company may address the issue immediately, apologize, and take action to make it right.
🔸 Disadvantages :-
Social networking can facilitate the spread of misinformation about individuals and companies.
Due to its online nature, falsehoods can spread like wildfire. This became increasingly prevalent after 2012. One study found that misinformation is 70% more likely than factual information to be shared on Twitter.
The detrimental impact of misinformation can create a virtual headache for a company's public relations (PR) department.
The anonymous aspect of newfound personal relationships requires caution.
Building and maintaining a company profile takes hours each week. Costs add up quickly.
Businesses need many followers before a social media marketing campaign starts generating a positive return on investment (ROI). For example, submitting a post to 15 followers does not have the same effect as submitting the post to 15,000 followers.
🔸 Pros :-
Allows people to connect with others, including friends and family
Companies can reach new and existing clients as well as build and strengthen their brand
Corporations can demonstrate their customer service excellence
🔸 Cons :-
Helps spread misinformation
Complaints about companies can spread and create public relations issues
Costs to advertise and develop corporate profiles can be high
User anonymity can require caution
🔹 Examples of Social Networking :
Almost every product or service you use is backed by a company with a social media presence. It's virtually impossible to think of any major corporation that doesn't operate, market, and advertise on social networks.
Tapping into social media is not only a good business practice, it's necessary if you're going to succeed in the corporate world. Here are two examples of companies that are doing it right.
🔸 Taco Bell :-
Popular fast-food chain Taco Bell has more than 1.5 million followers on Instagram and nearly 2 million followers on Twitter. The company knows how to engage people on social media, posting content about its menu offerings, employees, and restaurants. Taco Bell also posts light-hearted tweets and Instagram posts that garner thousands of replies, retweets, and likes.56
Taco Bell lobbied for a taco emoji by creating a petition on Change.org in 2014. The company spread the word on social media. The petition garnered 33,000 signatures from Taco Bell enthusiasts. Apple released the taco emoji in October 2015 when it released iOS 9.1.7
🔸 Kylie Jenner :-
You don't have to be a corporation to use social media expertly. This is, after all, the age of the influencer. For example, Kylie Jenner has more than 387 million followers on Instagram, 36 million on Snapchat, and 40 million on Twitter.8910
The young influencer and reality television star uses social media platforms to boost her image and brand name. She is also an entrepreneur who uses social networking to promote her business, Kylie Cosmetics.
The beauty brand earned her a spot on Forbes' list of self-made women, young billionaires, and the Celebrity 100 of 2020.11 Want proof of her reach? The company's lip kits sold out within 10 minutes of the star tweeting the link to her followers in February 2016.12
🔹 What Is the Purpose of Social Networking :
Social networking connects individuals and businesses by allowing them to share information, ideas, and messages. Companies also use social networks to create and strengthen brand recognition, promote products and services, and answer customer queries and concerns.
🔹 What Are the Benefits of Social Networks :
The benefits of social networks include their ability to help people connect and stay in touch with family, friends, and new contacts; the opportunity they offer businesses to market their brands; their ability to spread useful, even vital, information instantly to individuals and institutions.
🔹 Why Are Social Networks Important :
Social networks are important because they allow people to develop relationships that might not be possible due to distances of place and time. They also help boost business productivity when used for public relations, marketing, and advertising purposes.
🔹 What Are the Top 10 Social Networking Sites?
Some top social networking sites are Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Facebook Messenger, Douyin, QQ, and Sina Weibo.
🔺 Social Media Marketing (SMM) :
Social media marketing (SMM) is the use of social media platforms to
interact with customers to build brands, increase sales, and drive
website traffic. As social media usage grows around the world, both via
computer and mobile devices, the ability to drive sales from certain
user populations is a growing business, rife with competition for views
and clicks.
With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.1
Within 18 years, from 2004 (when MySpace became the first social media site to reach one million users) to 2022, the dramatic growth of interactive digital channels took social media to levels that challenge even the reach of television and radio.2 At the start of 2023, there were 4.76 billion social media users globally—over 59% of the world’s population.3
As the use of social media trends upward, marketers are perfecting strategies to capture the significant competitive advantage that engagement with this key audience can deliver even more rapidly and more effectively than traditional marketing.
🔹 Keywords :
Social media marketing (SMM) uses social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.
The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.
Social media marketing has transformed the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate with users.
Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses.
Social media marketing is often more cost-effective with great exposure, though it requires ongoing maintenance and might have unintended negative feedback consequences.
🔹 What Is Social Media Marketing
(SMM) :
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.
🔹 Why Is Social Media Marketing So Powerful : The power of social media marketing (SMM) is driven by the unparalleled
capacity of social media in three core marketing areas: connection,
interaction, and customer data.
🔹 How Social Media Marketing Works :
As platforms like Facebook, Twitter, and Instagram took off, social media transformed not only the way we connect with one another but also the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting geographic, demographic, and personal information that makes messaging resonate with users.
🔹 SMM Action Plan :
The more targeted your social media marketing (SMM) strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance
metrics :
* Align SMM goals to clear business objectives
* Learn your target customer (age, location, income, job title, industry, interests)
* Conduct a competitive analysis on your competition (successes and failures)
* Audit your current SMM (successes and failures)
* Create a calendar for SMM content delivery
* Create best-in-class content
* Track performance and adjust SMM strategy as needed
🔹 Pros & Cons of Social Media Marketing (Advantages & Disadvantages) :
🔸Pros :-
May help companies enhance brand recognition easily
Offers companies more cost-effective solutions with great exposure
May be leveraged to increase website traffic and real-time feedback
May be leveraged for targeted or specific engagements
🔸 Cons :-
May be time-consuming to set up and maintain
May be unpredictable, as different platforms may change algoriths
May result in negative feedback displayed in a very public fashion
May be difficult to fully understand the true ROI
🔹 What Is Return on Investment (ROI)?
Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.
To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.
🔹 What Is Sticky Content in Social Media Marketing :
Sticky content is the marketing term for attractive content that engages customers at first glance and then influences them not only to purchase products but also to share the content.
🔹 What Is Viral Marketing in Social Media Marketing :
Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information—a very simple and inexpensive way to promote sales.
🔹 What Is Earned Media in Social Media Marketing :
Earned media is a marketing term for brand exposure from any method other than paid advertising, e.g., customer-created content ranging from product reviews and recommendations to shares, reposts, and mentions.
🔹 What Are Some Examples of Social Media Marketing Strategies :
Social media marketing has grown to include several techniques and strategies to engage users and market products and services. These include audience-targeted advertising, the use of interactive chatbots, creating personalized experiences for customers online, the use of social media influencers, building an online audience, and so on.
🔹 How Can One Get Started in Social Media Marketing :
To start working in social media marketing, it is good to have at least a bachelors degree in marketing or a related field. Then, it's critical to gain a good understanding of how marketing campaigns work on platforms like Facebook, Twitter, and Instagram. After that, showcase your talents by creating compelling and effective content. Follow influencers and other social media marketers to learn what they are doing well and where they fall flat. Together, use these steps to create a personal brand that you can use to sell yourself and your work.
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🔺 Social Media Optimization (SMO) :
Social media optimization is a critical piece of any organization's
internet strategy. Even the best-known real-world brands can't thrive on
the internet without alerting potential users of their presence. The
smartest companies go farther, creating an engaging presence on social
media that builds follower numbers and burnishes brands.
Social media optimization (SMO) is the use of social media sites to
manage and enhance an organization’s message and online presence. As a
digital marketing strategy, social media optimization can be used to
increase awareness of new products and services, connect with customers,
and mitigate potentially damaging news.
🔹 Keywords :
Social media optimization (SMO) is the use of social media sites to enhance a company or organization’s brand and its online presence.
Social media sites have been used to increase awareness of new products and services and help organizations connect with customers.
Popular platforms such as Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, and Pinterest are used for digital marketing.
🔹 Importance of Social Media Optimization :
There are hundreds of millions of websites out there. How does anyone draw attention to one of them? Two primary strategies are currently in use:
Search engine optimization focuses on tweaking the content of a website in order to win a coveted high-level position in the results displayed by a search engine, particularly Google Search.2
Social media optimization involves creating unique content for a social media site that attracts followers to the website for more information or to purchase.
🔹 Primary Purpose of Social Media Optimization :
Companies that use social media want to drive traffic to their websites or sell products directly on social media. Often, they're doing both.
Many companies create a presence on multiple sites to reach various demographics. Some social media sites, such as Pinterest, lend themselves to attractive product presentations. Others, notably Facebook, are used by the broadest range of people.4
🔹 What Companies Have the Best Social Media Optimization Strategies :
There's a lot of competition there, but Nike is frequently mentioned for the immense reach it has developed on social media, with an estimated 295 million followers on various platforms. National Geographic has leveraged its stunning photography to reach an audience of 277 million on Instagram. The camera manufacturer GoPro built a huge follower base by encouraging its followers to post their own images and videos.
FAQs : Social Media Day 2023
1. Why is June 30 Social Media Day?Ans:- World Social Media Day was launched by Mashable on June 30, 2010. It was born as a way to recognize social media's impact on global communication and to bring the world together to celebrate it. Everyone uses social media every day; it's how we connect with people all over the world in a simple and fast way.
2. Which is Social Media Day?
Ans:- Celebrate Social Media Day on June 30 with a virtual gathering of your friends and family! This day was created by Mashable in 2010 to recognize the impact that social media has had on global communication.
3. Why is Social Media Day celebrated?
Ans:- Why is Social Media Day celebrated? In 2010, Mashable started Social Media Day on June 30 to celebrate the wonderful realm of social media, which revolutionized communication and the way we interact with the world. Social media has vastly changed our lives and brings people together, which is worth celebrating.
4. Which day is social day celebrated?Ans:- Most importantly, it has made communication easier and this is why every year on June 30 Social Media Day is celebrated across the globe.
5. What do people do for Social Media Day?
Ans:- Participate in a Tweet Chat. Host or guest on a Facebook/Instagram/ YouTube Live Video. Share some quotes or content from your favorite social media educators. Be sure to use the hashtag #SMDay or one specific to your event.
6. What's the definition of social media?Ans:- Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. People use social media to stay in touch and interact with friends, family and various communities.
7. What is the main importance of social media?
Ans:- Social media is an important part of today's world. It helps people stay connected and share ideas, thoughts, and opinions with others in a safe and secure environment. It can also be used to promote businesses, organizations, and causes, as well as to stay informed about current events and trends.
8. What comes social media?
Ans:- Social media are interactive Web 2.0 Internet-based applications. User-generated content—such as text posts or coZ💛mments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.
9. What are advantages of social media?Ans:- Connectivity is among the most significant benefits of social media. It can link countless users at any time, everywhere. Information could be spread globally through social media and its connectedness, making it simple for people to interact with one another. It results in global relationships.
10. What is the real meaning of social media?What is Social Media?
Ans:- Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
11. What is social media types and definition?
Ans:- Social media facilitates the sharing of ideas and information through virtual networks. From Facebook and Instagram to Twitter and YouTube, social media covers a broad universe of apps and platforms that allow users to share content, interact online, and build communities.
12. Why is it called social media?
Ans:- The term social in regard to media suggests that platforms are user-centric and enable communal activity. As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity.
13. What Is the Use of Social Media?Ans:- Social media
helps people to keep in touch with friends and extended family and
expand their personal networks to include people with similar interests.
Some people use social media for professional networking and finding career opportunities. Many use it to connect with people who have similar interests and to share their own thoughts, personal updates, and insights.
14. What Are the Six Types of Social Media? Ans:- The types of social media can be broken down in many ways but are most often divided into six categories. They include social networking, bookmarking, social news, media sharing,microblogging, and online forum sites.
15. What Are the Top 10 Social Media Apps? Ans:- Globally, the top 10 social media apps are Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Facebook Messenger, Douyin, Telegram, and Snapchat. (Douyin is China's most popular video-sharing app.)
16. What Is the Most Popular Social Media? Ans:- The most popular social media site is Facebook, with over 2.9 billion users.
17. What Is Social Media Marketing?Ans:- Social media marketing is the use of social networks as a sales and marketing tool. Companies with products to promote can go beyond display advertising to build an online presence and engage directly with their customers.
Social
media marketing has opened up opportunities for local businesses to
reach out to their customers without spending a fortune on ad placement.
