COCA COLA 💕
The product that has given the world its best-known taste was born in
Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local
pharmacist, produced the syrup for Coca‑Cola, and carried a jug of the
new product down the street to Jacobs' Pharmacy, where it was sampled,
pronounced "excellent" and placed on sale for five cents a glass as a
soda fountain drink. Carbonated water was teamed with the new syrup to
produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca‑Cola is enjoyed. Thinking that "the two Cs would look well in advertising," Dr.
Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the
name and penned the now famous trademark "Coca‑Cola" in his unique
script. The first newspaper ad for Coca‑Cola soon appeared in The
Atlanta Journal, inviting thirsty citizens to try "the new and popular
soda fountain drink." Hand-painted oilcloth signs reading "Coca‑Cola"
appeared on store awnings, with the suggestion "Drink" added to inform
passersby that the new beverage was for soda fountain refreshment.
During the first year, sales averaged a modest nine drinks per day. Dr. Pemberton never realized the potential of the beverage he
created. He gradually sold portions of his business to various partners
and, just prior to his death in 1888, sold his remaining interest in
Coca‑Cola to Asa G. Candler. An Atlantan with great business acumen, Mr.
Candler proceeded to buy additional rights and acquire complete
control.
John Stith Pemberton :
Inventor of Coca Cola 🔼
(July 8, 1831 – August 16, 1888)
💙
He was an American pharmacist and Confederate States Army veteran who is best known as the inventor of Coca Cola
John Stith Pemberton (1831 – 1888) was an American pharmacist, and is best known for being the inventor of Coca-Cola.
In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.
Birth of Coca Cola :
Being a book keeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.
The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.
Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.
Asa Candler :
In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900.
New Coke :
On April 23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day.
✍️ Pemberton is remembered for his invention of the drink as well as for his contributions to medical reform and chemistry. He was a trustee of the former Emory University School of Medicine, served on the first Georgia pharmacy licensing board, and his laboratory became the first state-run facility to conduct tests of soil and crop chemicals. It continues to be operated by the Georgia Department of Agriculture.
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Standing in the open doorway to the pharmacy, atop the stoop, is John Pemberton in April 1888 at 47 Peachtree Street, Atlanta.
🔺 Coca‑Cola Bottle : Creation of a Cultural Icon -
One of the most famous shapes in the world is the iconic contour
fluted lines of the Coca‑Cola bottle. Renowned as a design classic and
described by noted industrial designer, Raymond Loewy as the “perfect
liquid wrapper,” the bottle has been celebrated in art, music and
advertising.
🔺 Coca‑Cola’s Sustainability History :
There are countless sustainability projects and initiatives started by
the Company, there are some monumental moments that have helped shape
the company’s efforts.
🔹 1917
The Coca‑Cola Company began its partnership with The Red Cross.
During World War I, the Coca‑Cola system ran annual Red Cross drive
campaigns which continued for over a decade. This partnership remains
strong today and has been essential to the company’s involvement in
disaster relief throughout the years.
🔹 1935
Lettie Pate Evans joined the Board of Directors as the 1st woman to serve on the board of a major company.
🔹 1963
The Coca‑Cola Company produced its first diet drink, Tab. Tab was
introduced before the early growth of the low-calorie soft drink
segment, and the beverage was developed for consumers who wished “to
keep tab on their calories.” Several women chemists played a critical
role in the development of Tab.
🔹 1966
The Coca‑Cola Company launched “The Nutrition Project”, assigning
an international team of scientists and food technologists the task of
finding a solution to the “protein gap” facing the impoverished nations
of the world and provide more light, protein-rich beverages to
consumers. This project led to the introduction of the brands Saci,
Sanson and TaÃ, three protein-rich energy beverages developed in Latin
America, utilizing the local ingredients such as soybeans and whey as
protein source ingredients for the beverages.
🔹 1984
The Coca‑Cola Foundation was founded. The Coca‑Cola Company is
committed to giving back 1 percent of its prior year’s operating income
annually through the foundation. The foundation serves three priority
areas: women, water and well-being.
🔹 2001
The Coca‑Cola Company established the Coca‑Cola Africa
Foundation, which has worked to prevent and treat HIV/AIDS in Africa.
Since it was established, the Coca‑Cola Africa Foundation has launched
numerous projects and initiatives throughout Africa.
🔹 2007
The Coca‑Cola Company announced a transformational partnership
with the World Wide Fund for Nature (WWF) to address challenges related
to freshwater conservation. This partnership focused on five core areas
including the following: conserve seven of the world’s most important
freshwater basins, improve water efficiency within the company’s
operations, reduce the company’s carbon emissions, promote sustainable
agriculture and inspire a global movement to conserve water.
🔹 2009
The Coca‑Cola Company introduces PlantBottle Packaging - the
first ever recyclable PET plastic beverage bottle made 30 percent from
plants. The Coca‑Cola Company has continued to develop sustainable
packaging, including the creation of the world’s first prototype PET
bottle made entirely from plant materials in 2015.
🔹 2010
The Coca‑Cola Company launched the 5by20 Initiative. The goal of
this initiative is to enable the economic empowerment of 5 million women
entrepreneurs across the globe by 2020. Through the initiative, women
are offered access to business skills training courses, financial
services and connections with peers or mentors.
🔹 2013
The first EKOCENTER is established. EKOCENTER is a modular
community market that is run by local woman entrepreneurs and provides
safe drinking water, wireless communication, electricity and other
functionality to jump-start entrepreneurship opportunities and community
development. The 100th EKOCENTER was opened in 2016 and the project
continues to grow around the globe. This project also complements the
5by20 initiative that was launched in 2010.
The Coca‑Cola Company’s sustainability efforts and goals continue to develop as the years go on and their impact can be found across the globe. Within the last 5 years, the Coca‑Cola Company has launched new initiatives and achieved many goals, such as accomplishing its 100 percent water replenishment goal five years ahead of schedule.
The company will not stop once it has accomplished a goal; it creates new initiatives and works to create a bigger impact. The history of sustainability in the Coca‑Cola Company is an indication of how far the Company has come and how much farther it can go in the future.
FAQs : Coca Cola
1. Which country brand is Coke?
Ans:- The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes.
2. Who owns Coca-Cola today?
Ans:- The Coca‑Cola Company is a public company that trades its shares on the New York stock exchange - so we are 'owned' by our thousands of shareholders and investors around the world.
3. Why is Coke so famous?
Ans:- Few companies can boast the tremendous success and growth that The Coca-Cola Company has enjoyed for over 135 years. This accomplishment can be attributed to industry-leading advertising, innovation of their products, and delivering a positive brand message.
4. Which company is Coca-Cola?
Ans:- The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Company's purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks.
5. Is Coke a British company?
Ans:- The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola.
6. Is Coca-Cola a brand of India?
Ans:- Coca-Cola India is a subsidiary of The Coca-Cola Company and operates in India.
7. Is Coca-Cola owned by Pepsi?
Ans:- Coca Cola is the most well known soft drink in the world but is one of these companies. According to the Coca Cola website, the company owns 200 brands. These includes drinks like Powerade, Innocent smoothies, and Fanta. Stating the obvious, but Coca Cola does not own Pepsi.
8. Who sold Coca-Cola?
In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century.
9. Who is the majority shareholder of Coca-Cola?
Top 4 Owners of Coca-Cola Co :-
Stockholder | Stake | Shares owned |
Berkshire Hathaway, Inc. (Investm... | 9.25% | 400,000,000 |
The Vanguard Group, Inc. | 8.16% | 352,825,522 |
BlackRock Fund Advisors | 4.59% | 198,434,271 |
SSgA Funds Management, Inc. | 3.92% | 169,618,154 |
10. Why is Coke so much more popular than Pepsi?
Ans:- This indicates that Coca-Cola has a much larger market share and is more successful in terms of sales and profits. Coca-Cola operates in more than 200 countries.
11. Is Coke the most popular drink in the world?
Ans:- The most popular soft drink in the world is Coca-Cola. Many people are familiar with the iconic red can that has white calligraphy on it. Coca-Cola comes from the United States.
12. Why was Coca-Cola so successful in India?
Ans:- Marketing strategy:– In order to establish a strong base, Coca Cola India took over Parle foods and acquired local popular brands like Thums up, Limca, Mazaa etc. This combination of local and global brands enabled Coca Cola to exploit the benefit of global branding.
13. Why does Coke taste better than Pepsi?
Ans:- Coca-Cola contains no citric acid compared to Pepsi, which gives it a smoother, more mellow flavor. This is due to the fact that Coca-Cola uses phosphoric acid instead of citric acid to provide acidity to the drink. Phosphoric acid is less tart and acidic than citric acid, which gives Coca-Cola a less sharp taste.
14. Which type of company is Coca-Cola in India?
Ans:- Coca Cola India Private Limited is a Subsidiary of Foreign Company, incorporated on 20 Feb, 1992. It's a private unlisted company and is classified as'company limited by shares'.
15. What is the meaning of Coca Cola logo?
Ans :- Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.
16. Why is Coca-Cola logo effective?
Ans:- Its minimalist approach uses negative space and reduces clutter allowing for a quick effective read. The Coca-cola logo has proven to be timeless. How? It has remained relevant for more than 100 years with very little changes.
17. What is the message behind Coca-Cola?
Ans:- The Coca-Cola Company purpose remains clear: To refresh the world and make a difference. This purpose is uniquely us. It's why we exist, and it's needed now, more than ever.
18. What type of logo is the Coca-Cola logo?
Ans:- The Coco-Cola logo was designed by Frank Mason Robinson who was a bookkeeper and partner of John Pemberton. He decided that the logo should be designed and written in Spencerian cursive scripts as that is what accountants used and at the time this would stand out from competitors.
19. What was the logo of Coca-Cola written in?
Ans:- 1886 – What's in a name? John S Pemberton finalises the formula for his new drink, and his partner, Frank M Robinson, suggests the name Coca‑Cola, believing that “the two Cs would look well in advertising”. He experiments with writing the company's name in Spencerian script – a popular writing style back then.
20. When was the first Coca-Cola logo made?
Ans:- The first known use of the Coca-Cola logo was in an advertisement in the Atlanta Journal on May 29th, 1886. The logo was an all uppercase serif, and the ad invited people to try “the new and popular soda fountain drink, containing the properties of the wonderful Coca plant and the famous Cola nuts.”
